Business Kickstart

PRODUCT KICKSTART

HISTORY

The Product Kickstart was developed off the back of working with clients through Innovation Consulting and Unlimited IT Support; because we are in “Tech”, people just assumed we know everything about anything when it comes to IT.  As we dug deep into clients’ needs and wants we uncovered products and service ideas that were sitting as the “golden nugget” within the business.  We started to question the owners of these businesses, asking “Why have you not packaged and sold this particular product or service before?”.  The answer was always, I don’t know or I don’t know where to start.  This went on for a while, asking these questions over and over, and again and again we would uncover some amazing ideas and concepts.  A few years ago I asked a client, “would you like us to develop upon this idea for you?”.  The answer was of course, yes, and so Product Kickstart was born.  Since then we have worked with hundreds of businesses uncovering what we call the “golden nugget” within the organisation and time and time again these ideas or concepts have turned into business revenue streams on their own.

WHAT IS PRODUCT KICKSTART

You’ve got an idea that will change the world or the industry, but don’t know where to start? CROFTi’s Innovation Consulting team works on bringing new business concepts, integrations and all types of applications to life. CROFTi’s Product Kickstart has seen many new ideas through to fruition and it can do the same for you! 

CROFTi’s Innovation Consulting is here to take you through the process of bringing your idea into reality. Our easy to understand process starts with market needs analysis, moving to conceptualisation and scoping, to development, testing & feedback, and finally initial release.  

STAGE 1: MARKET NEEDS ANALYSIS

Now that we’ve worked out what you want and what the market wants, it’s time to conceptualise what the system/application could actually look like. We discuss how end users will want to use the system and how you will want the system to work, taking into consideration a need to continually build upon the system in the future and what the monetisation strategy will be (if there needs to be one). 

STAGE 2: CONCEPTUALISATION AND SCOPING

Now that we’ve worked out what you want and what the market wants, it’s time to conceptualise what the system/application could actually look like. We discuss how end users will want to use the system and how you will want the system to work, taking into consideration a need to continually build upon the system in the future and what the monetisation strategy will be (if there needs to be one). 

STAGE 3: DEVELOPMENT, TESTING & FEEDBACK

With the concept set and the scope created, we now go to tender to find the best development team to work with. CROFTi has worked with many great development teams around the world and will work with any development team you decide to move ahead with. We put forward the best options and guide you on the selection process.  

Through development CROFTi works in tandem with the development team to test each iteration, providing feedback and correction. We also ensure milestones are met, becoming the abstraction layer between yourself all the technical jargon.  

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STAGE 4: INITIAL RELEASE

The Minimal Viable Product (MVP) is now complete, tested by us and presented to you. The next step is to launch! We stay with you as the system/application is launched, and remain for some time post launch to help with any teething issues that arise.  

If you’re starting a business off the back of the product kickstart, CROFTi can help with business process creation to give you the best start for a successful, fruitful and scalable endeavour. Our Process Innovation can give any new business Product Kickstart project the most firm of foundations.