Innovations & modern technology since 2014
At CROFTI, innovation strategy is what we live and breathe. Our team finds real purpose and fulfils a vital need for businesses. We genuinely enjoy what we do: energising, engaging and inspiring others on the daily. CROFTI focuses on pioneering technologies and delivering new standards of business optimisation, ensuring your business can capitalise on the growth opportunities that lie ahead. This also includes IT solutions. High-level transformation requires time, patience and persistence. We call this the Innovation Journey and we will guide you through it.
We are 100% dedicated to having positive impact to our clients’ business. Our core values keep us on track.
With a plethora of innovation tools and frameworks available, together we decide the techniques, strategies and formats which best fit your company.
We are alongside you in reaching beyond boundaries, continuously moving forward, innovating, and improving your business in a way that makes us proud.
We support our own team member’s freedom and agency in the same way that we champion our client’s; our passion for innovation comes from the inside-out.
There’s nothing more important than integrity. Our methodologies remain transparent at all times so that our clients can benefit from ultimate peace-of-mind.
Meet the people who help innovate & support your business.
We have our eccentric entrepreneurs, our head honchos, our thoughtful/reserved types and last but not least our silent-but-deadly achievers.
Lucas Meadowcroft, CVO (Chief Visionary Officer)
Visionary (noun): “a person with original ideas about what the future will or could be like”.
Lucas Meadowcroft is CROFTI’s Chief Visionary Officer –– an industry leader with more than 14 years’ experience as an IT specialist. A calculated risk-taker with deep tech industry knowledge, he has a reputation for successfully developing business strategies, incubating new business models and implementing innovative ideas.
Lucas was a Workshop and Onsite Engineer for 10 years before starting CROFTI (lending a segment of his last name to the brand) and moving into consulting and sales. With an insatiable curiosity and aptitude for understanding what makes people/organisations tick, he purchased his first property at 21 and has travelled to 40 countries –– and counting!
With dreams of going into orbit and becoming a Martian (or at least joining a human mission to the Red Planet), this energetic CVO nevertheless finds a firm grounding in solving problems for his clients on a daily basis.
Amy Giles, COO (Chief Operations Officer)
“A vision without a strategy remains an illusion.” Lee Bolman.
Given this statement, it makes sense that Amy Giles, with her focus on strategy and operational requirements, is the integral other-half to the complete picture that is CROFTI as a business. Amy is the perfect complement as Co-Founder, guiding the art of planning –– both internally and for CROFTI’s tight-knit yet extensive client base.
With more than 10 years’ experience in the field, Amy has worked in various areas within the IT industry. Her background ranges from ISP to IT Support and system integration. She offers the strong leadership, management, and vision necessary to ensure financial strength and operating efficiency for CROFTI.
It’s not all about the left side of the brain for Amy –– she’s most definitely a detail-oriented thinker, but she balances this out nicely with a strong interest in interior design, drawing and other artistic pursuits.
Dean Cavanagh, CTO (Chief Technology Specialist)
As CROFTI’s resident “Computer Whisperer”, Dean Cavanagh is much more than just an IT Manager.
With over 18 year’s experience in the technology industry, Dean is highly equipped to provide invaluable analysis, strategies and solutions in his role at CROFTI. He’s also incredibly proud to have successfully collaborated on the successful development and launch of TRIBU Intelligent Helpdesk Solutions, as a product under the CROFTI banner.
Dean thoroughly enjoys the active generation of strategy, problem-solving and big thinking that regularly happens at CROFTI. Unsurprisingly, he is a whiz at strategy-based games. What you might not know about Dean is that he’s also a bit of a MasterChef in his home setting.
In contrast to his “quiet thinker” demeanour, Dean also has a real taste for adventure –– he’s determined to experience skydiving at least once in his lifetime! It might explain why Dean always plunges headfirst into all his endeavours at CROFTI.
Isaac Rooskov, Innovation Manager
Isaac Rooskov is an individual who not only thrives on change but eats strategy for breakfast.
An insatiable appetite for efficiency places Issac in great stead as Innovation Manager at CROFTI. He is an experienced Innovation Consultant, holding several relevant tertiary qualifications, with a demonstrated history of working in the Information Technology and services industry.
Driven to see businesses and individuals succeed, Isaac brings a detailed approach to innovation and a pace to be matched. He partners with clients through discovery to implementation and beyond. Issac has a strong business aptitude and a keen eye for new possibilities. In fact, he can spot them a mile off.
This dedicated Innovation Manager definitely has a fun-loving and light-hearted side. In his spare time you’ll most often find Issac in his gaming chair, playing board games or painting Warhammer miniatures. A man of many talents, he even has the ability to wiggle his left ear entirely at will!
Miss Molly’s only role is to bring joy to the team at CROFTI and their clients.
As CROFTI’s furry four-legged mascot, Molly also laps up many cuddles and treats in her home territory as Lucas’ & Amy’s canine companion. She’s motivated by walkies, doggy biscuits, and uses her own unique kind of strategy with her favourite Kong toy.
Al Segundino, IT Specialist
Al Seguindo has a knack for diagnosing and resolving all types of computer problems from near and afar –– that’s why he rocks his role as CROFTI’s Remote Support Engineer.
Al has outstanding problem-solving skills and a wealth of experience as a Network and Systems administration and in all facets of troubleshooting, installations and maintenance. He also possesses a unique talent for delivering highly complex technical information and concepts, is multi-task oriented and continually stays abreast for the latest advancements in Information Technology.
Although Al works from a remote location, he is very much a part of the CROFTI “furniture”. Known for his wicked sense of humour and happy/outgoing personality, Al’s hobbies include shooting hoops and even a bit of woodworking. He’s also an avid traveller and would love to see just about every corner of the globe!
Devon Rey Gilig, IT Specialist
Devon Rey Gilig works with a variety of systems and technologies to deliver the best of IT services to internal and/or external clients.
Aside from having a strong background in desktop support and administration, Devon is also skilled in identity and access management, email accounts administration, backup & disaster recovery, email security, and more! He resolves technical issues in the blink of an eye, and does everything in his power to make sure the client is satisfied.
Devon has assisted CROFTI in completing some Office 365 related projects. When off-the-clock, he’s also managed to play guitar while drinking beer! Devon’s tall stature belies his inability to master the basketball court (a common assumption is that he is good with this sport). He’s super friendly, always up for a laugh and enjoys the close camaraderie of his CROFTI colleagues.
Jack Jeff, Software Developer
Problem solving and achieving unique solutions is all in a day’s work for Jack Jeff –– IT Engineer at CROFTI.
Jack holds a Cert III Information Technology (Networking) plus a Bachelor of Information Technology (Informatics) from Queensland’s Griffith University. This accomplished IT Engineer has experience with Active Directory, Windows Server and Software Development –– among many other forms of software & hardware.
At work he makes sure clients experience limited downtime, but in his own down-time he’s into cars, motorbikes and gaming. He works hard and plays even harder!
Jerlie Driza Baruiz, Digital Marketing Specialist
Jerlie Driza Baruiz is the Digital Marketing Specialist for CROFTI, taking care of marketing programs and brand management.
Over the past years, Jerlie has fully equipped herself with knowledge and experience in Sales, Lead Generation, Marketing, and Business Development –– while helping corporations and international start-up companies grow in the Philippines. She’s now lending that considerable expertise to the team at CROFTI.
Jerlie counts being able to provide information about CROFTI Products & Services (by educating their database and social media fan base on a daily basis), as one of her biggest work-related achievements. She’s fun, creative and multi-talented with a secret addiction to stationery –– ballpoint pens are the sure-fire way to her heart!
Lachlan Maguire, Innovation Consultant
As an Innovation Consultant at CROFTI, Lachlan Maguire finds reward in finding creative solutions for his clients, which work best for their businesses.
With a background studying Multimedia and plans to study Computer Science, Lachlan has found a place for his unique and varied skill –– in his project role with CROFTI. He particularly enjoys dealing with the diverse array of challenges that regularly enter his scope of work.
When outside the workplace, Lachlan applies his flair for precision to archery and playing video games. He’s worked at CROFTI for over 3 years, and he looks forward to many more to come!
Nicolas Natoli, IT Specialist
Friendly, enthusiastic and hardworking, Nicolas Natoli is an individual who thrives in any situation he is exposed to.
Nicolas first started out working in IT Support in accommodating about six different media companies. He’s now ever deeper into his chosen field, exploring the various different processors & technologies that CROFTI has in place and offering support to numerous diverse clients across Australia.
This resourceful IT engineer relishes constantly learning and juggling his client’s objectives, as well as the great team atmosphere at CROFTI. In his time off, Nicolas hankers to escape to nature and is quite the Bear Grylls. He’s handy at flying planes, driving boats and exploring new terrain. He’s always looking forward to his next camping trip and adds photography/videography to his eclectic list of hobbies.
Shammie Rodrigo, Executive Assistant
A true team player, Shammie will champion any task large or small.
Shammie Rodrigo brings 16 years of management experience to the table, including accountancy and business process outsourcing roles. She has the unique ability to focus on details while still being able to see the bigger picture. Shammie understands what’s important and helps the company focus on the things that really matter.
This adaptable achiever highly values the freedom to work from home and the level of flexibility that comes with her role. She credits management with treating staff like family and assigning tasks that parallel to both personality & capability. Affectionately, known as “Shams”, this devoted Executive Assistant enjoys the solace of taking in a beach sunrise or sunset, and wants to one day shave her head!
Benjamin Spry, IT Specialist
Spry name and spry by nature. Benjamin is one adventurous, energetic and nimble IT Engineer!
Benjamin has been working in IT since he was 18 years old, including time spent in the USA. Now employed at CROFTI, he’s enjoying the practical aspects of engaging with clients to help solve problems on-the-daily. He’s also handy when it comes to the odd office renovation.
With a Bachelor of Arts degree and some solid practice of Brazilian Jiu Jitsu under his belt, Ben is quite the multi-talented office Ninja! While he’s light years away from being a space-cadet, he would love to experience life-in-orbit, or even just a quick trip out of Earth’s atmosphere. Ben’s goal in life is to take every opportunity to be the best version of himself, and he’s certainly living up to that potential in his role at CROFTI!